The business, made in public and on purpose. The decision to go independent, the shelf I keep calling a vault, and the unglamorous middle of building a thing while everyone watches.
Progress is the only proof that counts.
The wins and the parts that are not working yet, same week, same page.
For a couple of months after I lost my job, I mostly sat with the quiet. Not the peaceful kind. The other kind, the one that...
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Building Pursuit in public. The process of creating the brand, the products, the space, and the lessons along the way.
Building Pursuit in public. The process of creating the brand, the products, the space, and the lessons along the way.
The vault door is nine feet of steel and brass, and it has not closed in years. I took this photo in Detroit in 2017. This vault stays propped open with a little metal ramp, the kind you would wheel a hand truck over, and behind the door there was a red curtain and a … Read more
I decided a while ago that if I was going to build this thing, I was going to build it where people could watch. The wins and the mistakes. The good months and the quiet ones. Not a highlight reel. The actual record. So here is the record, as much as I can share this … Read more
For a couple of months after I lost my job, I mostly sat with the quiet. Not the peaceful kind. The other kind, the one that fills a room after the thing that gave your days a shape just disappears. One week I had meetings and deadlines and a reason to open the laptop before … Read more
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